The COVID-19 pandemic crisis is creating uncertainty and will create changes in the global entertainment and sports world.  Teams will need to adapt and find new ways to engage with their fans and analyse and monitor crowd behaviour.  Technology, media, and telecommunications companies will have to adjust, as the traditional ways of consuming media, attending events and engaging fans, is changing. This, on one hand can endanger existing foundations, but can also create new opportunities. Companies should reassess what and how they sell, operate, and create stronger and more direct relationships with their customers.